From the way we socialise to the clothes we wear, from our media, technology and entertainment choices to our sports and leisure pursuits, from the brands we choose to the way we choose to display them, from the issues we discuss to the opinions we hold, all of these have been marked in one way or another by the culture of the modern city.

Urban culture brings people together. Whether you are from Madrid or Manchester, Johannesburg or Jamaica, Shanghai or Sao Paulo, urban culture provides reference points and attitudes that cross borders and break down barriers.

But culture also provides a means for people to assert and build their own, local identities. The city is restless and change is constant. People feed off change and respond to the ideas and imagination of others. They also choose to create an interpretation of the culture that is unique and distinctive.

The Watch-Men Agency is an agency for the city.

The urban is our environment, the place where we live, breathe, work and play. And our expertise is in reaching and building relationships with consumers of urban culture.

These consumers are not defined by age, ethnicity, class, or even by postcode. They are real people, defined by attitude, mind-set and lifestyle, and especially by a connection to the culture.

It is our job to understand and even to help shape that culture, whether at a local, national or international level, and to build positive, constructive and credible dialogues and relationships.