The Watch-Men Agency is an agency for the city.

The urban is our environment, the place where we live, breathe, work and play. And our expertise is in reaching and building relationships with consumers of urban culture.

These consumers are not defined by age, ethnicity, class, or even by postcode. They are real people, defined by attitude, mind-set and lifestyle, and especially by a connection to the culture.

It is our job to understand and even to help shape that culture, whether at a local, national or international level, and to build positive, constructive and credible dialogues and relationships.

Urban culture demands participation and involvement and elevates the idea of experience. But even this is not enough. The culture is also about credibility, rewarding those who get it and punishing those who don’t. It is a world in which influence is key and opinion leaders are valued, and where style and substance go hand in hand to build credibility.

The Watch-Men Agency combines cultural expertise with a maturity of vision.

We have accumulated a wealth of experience of working with blue-chip companies and brands. We believe in a strategic approach, developing solutions that are relevant and appropriate to the client and brand, and not simply reacting to the market.

Our solutions are built by the imagination not by the rulebook. We have created advertising campaigns, promotions, PR, events, workshops, media partnerships and ‘underground’ activity. In each case we have demonstrated understanding and experience, but also a willingness to participate directly in the culture and help move it forward.